2020 has been a year of new things and among those new things, there have been quite a few trends too. Being related to businesses, we keep our eye out for any UX trends that make the headlines.
Before you can head on to the part where you learn about those UX design trends and user experience trends, let’s talk about the basics too. Have you got the perfect website? Learn how to make one and find the best themes for your website.
Once you are sure that you have a website up to par with modern standards relative to functional and visual aspects, you can then focus on keeping up with trends too.
Know what, the best part about trends is the chance to gossip about what’s wrong and what’s right with trendiness. Moreover, we can discuss a few interesting trends that you can deploy to the good of your business.
In addition to the trend-gossip, we are going to make sure that we provide you with all the information you need about using the trends to your benefit. So, this article is more like a UX best practice Bible.
What does design have to do with UX?
Although you might think that there are many other aspects of the overall user experience, we think design plays a pivotal role. If you want the best UX, you have to have design trends on your side.
If we were to divide the whole user experience into parts with points, website speed and performance optimization would only take up 4 points. Design, on the other hand, would take 6 points.
If your web design complies with modern trends like this website, you can be sure about securing more conversions and hence, more revenue from different streams.
Before you start to question the hows of this, let us explain. When a user comes to your website, the first point of interaction and the experience comes from the design and the visual outlook of your website.
The only thing that can keep a user from bouncing off of your site is a good design and trendy content outlook. That is why we rate your web design so highly.
UX Trends for this year
This year, UX trends are somewhat different. Different in the sense that they are not about creating all-new design methodologies, they are more about improving on the existing ones.
The 2020 design trends are all about making the website more suited to all visitors. These trends are what 2020 was lacking, and believe us you will love them too.
1. Use of impactful animations
When your website has visitors, they expect it to be welcoming as a whole. Now, you have to make sure that the interface and the design, both allow for that welcoming ambiance.
Animations are one of those aspects that add to the user-friendliness of your website. You should aim for the addition of a few animations that add value, both to your design and to the overall user experience.
Make sure that you are keeping in mind all of your audience. Aim for nothing too glittery, nothing too advanced, and nothing that requires exceptional hardware or software for display.
Choose simple and meaningful animations that help your visitors know more about your business and make up an early impression of your business cadre and quality.
2. Use bordered images
Floating images used to be in fashion in older times. People loved images that had no territory marked whatsoever. That is not the case now. Our trends tell us that people like bordered graphics better.
The great thing about bordered graphics is the visual appeal and the smooth look. Your content and graphics don’t seem to be edgy or rough around the corners. With borders, it’s all so tidy.
Bordered images also make sure that your graphics are well-placed and there is no reason that a visitor finds them to be irrelevant to the other graphical aspects of your design.
This trend is surely a positive thing for people who love arrangement and definition of boundaries. Your content will be properly defined and there will be no edginess to anything.
3. Full-Screen Visuals
Small visuals and graphical elements used to be present on all websites back in time. Now, they have been growing in size for the past few years. In 2020, the audience expects nothing but fill-screen visuals.
How come full-screen visuals be so important to user experiences? The simple answer lies within the parameters of design and UX. Also, it has a lot to do with customer behavior and anticipation.
Our detailed analysis of behavioral trends and anticipations proved that audience anticipates a wide-screen interface with full-screen visuals and images.
You can benefit from it to a great extent by adding messages and hidden branding hints within your images and visuals. This way, you get to benefit from the trend in two ways.
4. Meaningful Content is a must-have
You can start revamping your content a bit because now, customers are looking for meaningful content on your website. Meaningful content actually correlates to your business niche and your customer type.
All your content has to be optimized for your own business niche and your customer’s behaviors. If you are randomly adding content that does not contribute to the overall customer journey and the UX, you are going to lose customers.
The modern era is all about customer journeys, lifetime values, and experience values. If your content has no real value towards UX and customer journeys, it is causing more harm than benefit.
Try bringing meaning to each piece of content and each element on your site. Try to optimize the CTA buttons to deliver meaningful and interpretable messages to your audience. That’s how 2020 is!
5. Stop being a robot
If your website has been fed with generic content that just correlates to computer linguistics, stop doing that. If a customer experiences generic language in website content, there is a high possibility of the customer being just a visitor.
Try bringing a more persona touch to your content and language. Even to the buttons, CTAs, and section names. Make sure that your website addresses humans and not bots.
The more interactive tone your content has, the more are the chances that your visitors will turn into potential customers. Moreover, an interactive tone is the only way to retain customers as well.
6. Custom Navigation options
Your users would love to come to your website and go straight to the page they want to be on, instead of going through a funnel of pages to reach their desired webpage.
You can allow that by allowing custom navigation on your website. This can be done through different means, but the best option would be to allow searches on your site.
These searches not only allow the user to reach their desired product or webpage without much hassle, but they also help to improve your search rankings.
7. Typography is a must
The old times that favored bold headings have come back. It’s just like the ‘winter is coming’ slogan that the ‘boldened typography is coming’. You would definitely want to make the most out of it, won’t you?
Make sure that your content is rich in typography. You can ensure that by adding more and more typography options to your WordPress. Add more fonts, colors, and overlap options to your typography arsenal.
The more options relative to your text’s appearance you have, the more are the chances that your visitors will find the content engaging and interesting.
8. An Asymmetric outlook is the order of the year
This year, you don’t want to create a symmetric website design. Why? Your audience has already moved on from arrays, arrangement, and symmetry, and so should you.
Make sure that your content on the webpages is asymmetric and you can also include split-screen designs to make it all look better. In case you are wondering how asymmetric looks got popular, we might have an answer.
Asymmetry provides a wider array of visual attributes and design options compared to symmetry. Symmetric arrangements tend to look robotic and mainstream. That is why 2020 favors asymmetry.
A final word of advice
Make sure that you are using the right trends for your website. Don’t go for trends that don’t suit your business niche. In case you think why? Asymmetry doesn’t bode well for stores and products.
Keep it simple and keep it trendy. We are sure you will make it your year with these simple trends and tricks.